Our mobile phone is the most personal piece of technology that most of us own. More and more Americans are spending more and more time accessing the internet on their smart phone. Of the world’s four billion cell phones, over three billion have SMS (texting) functionality and over one billion are smart phones. Mobile internet usage is growing so fast that it is predicted to surpass desktop internet usage by 2014. 50% of local searches are done on a mobile phone. 86% of mobile users use their phones will watching TV. On average, Americans spend 2.7 hours per day socializing on their mobile phones.
People want to connect with you on their mobile device. They want to learn, buy, and donate. Are you prepared?
Mobile giving for high-profile disasters such as Haiti’s 2010 earthquake or Japan’s 2011 earthquake have been established as successful fundraisers. But what about local giving? And, will text-to-give cannibalize other donations?
Posting your text-to-give number isn’t enough. Your text-to-give strategy is what will make the difference for a fruitful campaign. It should be another arrow in the quiver of your marketing plan. And we can help. We’ve coordinated successful texting and mobile giving campaigns…we can bring that experience to your nonprofit organization.