Direct mail continues to be a successful method for both businesses (generating sales and new sales leads) and nonprofit organizations (donor acquisition and cultivation). We have years of experience working with managing direct mail campaigns for nonprofit organization, businesses, and political races. TILLMAN can provide you every you need for effective and profitable direct mail marketing.
What matters most in direct mail is your response rate and how that translates into dollars. A mailer may be beautiful and eye-catching but does it generate results? The most successful direct mail marketing campaigns are part of an overall integrated marketing program. Your direct mail should tie into all of your marketing efforts.
Your mailing list is arguably the most important component of your direct mail campaign. We can help you target the recipients most likely to respond to your solicitation. Our agency works with a handful of specialized list brokers to obtain mailing lists that are current and accurate. Whatever demographic(s) you wish to target (age, income, # of years in business, political affiliation, history of charitable giving), we will acquire the ideal mailing list for your campaign.
Before we mail, we scrub your mailing lists, CASS certify them, and process them against the USPS NCOA (National Change of Address) database to ensure the highest delivery rates and lowest postage prices.
We own a commercial printing plant (with both digital and offset printing presses) and mail fulfillment equipment. This allows us to provide you excellent prices and fast turn-around. And, we can manage direct mail programs that are integrated with online marketing programs, including variable data, QR codes, and PURLs.
Please contact us to learn about how we’ve helped our clients achieve double-digit growth by improving their existing direct mail campaigns.